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Vice President Marketing

The Vice President of Marketing is responsible for providing Senior Executive leadership and direction to the Special Events, M life Desk, Database Marketing, Casino Marketing, VIP Services, Advertising Brand Management as well as Public Relations.  The position will be reporting into the property President & COO. The job requires an in-depth understanding of competitive environments, multi-channel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion and business analytics. This role ensures all marketing activities are performed within the reporting business units are done in accordance with the company's strategic business objectives, budget guidelines, mission statement, and service standards. This position serves as a member of the Property Executive Committee, and plays a key role in establishing short/long-term vision and goals for the property.  Serve as a key member of the Executive Committee team to support the Property President in the development and execution of the property's Strategic Marketing plan. Responsible for the development, monitoring and management of the annual Marketing Budget, P&L and all related Marketing Expenses to ensure successful achievement of department and business financial objectives In collaboration and partnership with the Regional Marketing COE, establishes customer segmentation strategy, marketing reinvestment, Test and Learn, player events and promotions, M life Loyalty program strategy, all aspects of VIP Casino Marketing, Cross Property Marketing and other marketing strategies and initiatives as required. Lead the development of annual advertising plan including creative strategy, print and broadcast media with the collaboration of Corporate and Regional COEs to ensure alignment with company goals. Oversee local relationships with media and sponsorship partners and plays lead role in negotiation of local media and sponsorship contracts. Lead and ensures collaboration and partnership with Regional Marketing Analytics to drive a culture of continuous improvement and data and insights driven marketing. Lead and directs the development, execution and measurement of guest service standards within reporting operational departments consistent with the company service standards and brand attributes. Provide leadership to the reporting divisions including: creating a work environment that promotes teamwork, performance feedback, recognition, mutual respect, and employee satisfaction; quality hiring, training, and succession planning processes that encompass the company's diversity commitment.  Collaborate and ensures marketing engagement and support of Business Unit needs including Slots, Table Games, Food and Beverage, Entertainment, Hotel, Convention Sales, Retail and all other Operational units as required. Ensure safety policies and procedures are followed Ensure all reporting business units delivery standard service, aligning with the properties individual brand while supporting the One Company Culture of MGM Resorts International. Perform other job-related duties as requested Required: College degree in business or related field or equivalent experience At least 10 years' experience in Marketing or Casino Marketing, or related field in a major hospitality or Casino Resort, with extensive management experience Effectively communicate in English, both oral and written forms Preferred: Master's or advanced degree in a related field Previous experience working in a similar resort setting 117011
Salary Range: NA
Minimum Qualification
11 - 15 years

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